Marketing | 10 min read

Mar 12, 2019

6 Best Free SEO Tools to Increase Google Ranking in 2019

Google Search Ranking and Your Business

Do you own a website and are looking to increase your web traffic? 2019’s most popular Search Engines, whether it be Google, Bing, Yahoo,, or, have their ownsearch algorithms. Yet,while their algorithm means that your website gets ranked differently in each, it’s no secret that they all follow the basic SEO principles. You want to be at least in the top 10 SERP ranking – which is usually displayed on the first page – as it can impact your business significantly.

And while you could spend hundreds and thousands of dollars a month to climb up search engine rankings, did you know that you could do it for free too? All you need is to use the right tools to get a SEO boost, and we will take a look at some of the top ones you can use for free!

The SEO circle of influence in a nutshell

According to Search Engine Watch, users focus on organic results 94% of the time. Google trumps all other search engines – with a 34.36% desktop click rate and 35% for mobile use. 

If your business is not ranking high in SERPs, you are missing out. 

SEO can have an enormous impact on your business goals. When done right, it can attract thousands of visitors to your door, translating to more leads and repeat customers.


How Does SEO Ranking Work?

Both on-page and off-page factors affect SEO rankings.  The first denotes all the things that you do on your web page, which includes the right use of keywords, meta tags, meta description and more.

The off-page aspect, are primarily link building strategies, which mean more mentions about your brand on social networking sites, other blogs andfrom users.

Types of SEO Tools to take advantage of and increase your SE visibility


Both these factors contribute to a website’s visibility and eventualranking in organic searches.  You need the web backlinks from your niche though to get the best results. So, if you have a baseball site, look to get backlinks from baseball blogs.

Let’s look at some practical tips that can influence traffic to your site.


1. Compose quality, SEO-friendly Content that you can share via Social Networking Sites

High quality, interactive and engaging content is useful for both site visitors and SEOs.  You need to make sure that content is relevant, informative and interestingto improve engagement and reduce the bouncerate. 


2. To Be On Top, Share Content

Google held a whopping total of 90.86% of SE shares in Q4 2018, with Google Images contributing 21.03% and Google Maps with 0.80% to that figure. 

Share content across channels, whether it be Facebook or Pitnerest.

Think of it as having some VIP’s calling card, if you let others know about what you’ve to offer, you benefit more.

Google Browser, Images andMaps alone dominate the 2018 SEO market at 91%


3. Understand The Behavior Of Your SEO Campaigns

Use Google Analytics to track numbers like visits, and traffic to your pages like keyword searches Organic vs. Paid Search Results: Organic Wins 94% of Time - Search Engine Watch Search engine users overwhelmingly click on organic results on Google and Bing by a margin of 94 percent to 6 percent. That’s according to new researc... [Photo] and inquiries.  Use a tool like Authority Labs to trackthe ranking or level of importance of keywords on your site, influencing searches made from your pages. 

By getting a glimpse of how visitors behave when they view your pages, you will be ahead of the game and be able to offer them what they’re looking for.

Ranking Factors in SEO

How do you understand visitor behavior?

Take a look at tools like, which can measure behavioral factors, helping improveyour site’s SEO rankings. We will be taking a look at some of the ranking factors below.


1. Click-through Rate (CTR)

How many users clicked on your link compared to the total number of times your link came up in the search result?

A high CTR may indicate that the searched links have been clickedmorenumber of times. Google displaysthe top ten links that have been clicked on in previous searches as the first result. According to Amazee Metrics, the top 5 links get 70% user clicks at any given time.

CTR also affects ranking real-time every second. Let’s assume a scenario.

  • A user clicks one of the 5 top links
  • He stays on in that page longer than in the other linkshe previously clicked

You will see that the ranking of that link improves, which leads us to the next behavioral factor.


2. Dwell Time (DT)

Dwell time is the duration of time a user browses or stays on a page immediately after he clicks on one of the links on the main SERP. 

Experts say that a minimum of 70 seconds dwell time can increase ranking.  Thismeans that if a searcher clicks on the 1stlink and then right away goes back to the SERP and clicks another link, dwelling on that page longer than the 1stlink, it is likely that in the next SERP the 2ndlink will be bumped up the list. The longer the dwell time, the better it is for your business.


3. Pogo-sticking

Let’s say a visitor views a search result. Then, he clicks on one of the links and hits the back button because he didn’t find the link useful. The DT will get affected. 

There is another mutually inclusive metric measured by this behavior – pogo-sticking. While DT increases a preferred link’s rank, pogo-sticking or rapid bouncing off pages to look for another result reduces the rejected link’s overall rankin that SERP.  Thisis where appropriate on-site and off-site elements affect your site visibility can improve your page performance.

Users pogo-sticking can hurt your SEO and Ranking


SEO Tools

1. Know your On-Page SEO Elements

The secret reallyis in the keywords. Keywords that are rankedaccording to their importance and where they are actuallyplaced in the onsite elements such as Title/Page Tags, Meta Description, Header Tags, URL Structure, Keyword Density, Image Optimization, External Links, and Emboldened Texts, to name a few, affect SERPs.

A word of caution though. You may be tempted to enter as many keywords onto the pages, but Google has recently passed a penalty for overdoing SEO keywords. Tip: Make it simple – five keywords will keep your site pages on page 1 of SERPs.

2. Know your Off-Site SEO or Link Building Sources

Link Building is strategically positioning your business at the top of SERPs using Key Anchor texts or keywords, increasing traffic to your site.  Where will the Key Anchor search wor ds come from?

Keywords from internal links to social networking sites, guest article and blogs, forums and discussions on your site pages, all help you get more SEO juice. It’s why guest blogging still remains a great strategy.

Best Free SEO Tools in 2019

The table below summarizes Six Best Free SEO Tools you can use in 2019 to increase your Google search rank.  An overview of each program and its best features are presentedand other add-ons. 


SEO Tool

Marketing strategy

How it increases SEO ranking

Best features

1. Answer the Public

Find 450+ keywords in seconds

Scavenges for questions people askson forums, blogs andSM & turns them into keywords

Compare keyword strength using the VERSUS feature: “vskeywords”

2. Woorank’s SEO & Website Analysis Tool

Get a list of SEO improvements in seconds

As a Chrome extension, you can get an initial overall SEO score & then shows suggestions for improving on-site and off-site SEO

Provides a “marketing checklist” to fix SEO issues

3. Google’s Mobile-Friendly Test

Get your site ready for Mobile-Indexing

Optimize your site’s mobile algorithms & extend market reach

Suggests ways to improve mobile site codes

4. SEObility

Get a deep-dive SEO site analysis

Free analysis on Slow Loading Pages, Blocked Pages, Sitemap Problems, Technical SEO issues

Free Content Report

5. Keywords Everywhere

Get keyword data from around the Web

Provides insight into your site’s search volume, keyword competition concurrent with browser search & check status using Google Search Console

Allows for Bulk Uploads of up to 10,000 keywords and get data on each entry

6. TrustActivity

Increase Website

Conversions up To 200%

By Adding One Line Of Code

Social Proof your site by displaying real-time customer activity & let existing customers sell for you

Features a 7-day free trial, language translation, live visitor count & mobile-friendly formats


Increase your Google Ranking with TrustActivity

When it comes to SEO success in 2019, everything matters from the topic you write on – and how relevant it is for your audience – to the keywords you use.

Whileyou may take a look at a number ofservices above, we like TrustActivity simplybecause its suitable for all types of website. It’s sure to increase site traffic and conversion rates by just adding just one line of code.

You get to know all the user actions on your site. Know the pages users visit, and what part of the page interests them the most. Tinker around to help improve the conversion rates. It’s one social proof tool you cannot miss out on.


Greg Hickman